Infinite collaborative canvas to map processes, run workshops, diagram architectures and prototype products with distributed teams. Native AI layer with on-canvas agents, multi-step flujos and two-way sync into Cursor / Claude Code.
99%
of Fortune 100 already use Miro
3y → 10mo
PepsiCo: brief-to-launch cycle
60%
Xero: faster quarterly product improvements
100M+
global users across 250K+ organisations
Featured customers of Miro
01. Context
Miro stopped being a «collaborative whiteboard» and repositioned as AI Innovation Workspace: the place where teams work on AI together rather than each on their own. The thesis, articulated by Miro's CEO at Canvas 25, is direct. AI makes individuals faster, but teams are syncing slower; Miro brings AI to the multiplayer space teams already use. The outcomes show up: PepsiCo cut brief-to-launch from 3 years to 10 months; Xero ships product improvements 60% faster every quarter. That kind of lever.
We deploy it when a client needs to see the system before operating it, but with a new layer. Sidekicks are AI agents that live inside the canvas: they see whatever you select and understand your context. Flows are multi-step flujos where you describe a process («turn these interviews into a sprint plan») and AI orchestrates the output, with a different model per step if you want. Blueprints codify «how we work here» as a replicable system. And MCP wires those visual specs into Cursor, Claude Code or Lovable: what you draw on Miro becomes production-ready code, with two-way sync to keep spec and code aligned.
For us Miro fits two axes at once. As the visual and spatial layer over the documentation, code, and systems a client already has, it orchestrates processes, connects to the development pipeline via MCP, and integrates with the rest of the stack. And as the AI transformation hub for enterprise clients where Miro is already deployed in silos. The conversation is rarely «go buy Miro»: 99% of the Fortune 100 already have it. It's «let's rationalise what you have and build the Sidekicks, Flows and Blueprints your critical processes actually need».
02. How we apply it
The applications that come up most often in our projects.
Visual audit + onboarding (Phase 0)
We map your AS-IS processes on Miro and deploy the workspace in 10-20h. Sold as phase 0 of any larger project (automation, optimization, AI) or as a standalone entregable. You walk away with an operating system, not a PDF.
Process optimization + integration
Once mapped, we redesign critical processes on Miro and integrate them with your stack (CRM, ERP, doc tools). Same canvas as the audit, now with optimized flows, clear ownership, and clean traspasos.
Hands-on formación with Miro
Formación cohorts for your team: technical Miro use, collaborative project management, and agile methodologies (Scrum, Kanban, design thinking). Exercises on real projects so the practice sticks instead of evaporating with the session.
Sidekicks, Flows and MCP. Miro AI Innovation Workspace
We build verticalized Custom Sidekicks, strategic multi-step Flows, and connect Miro to the development pipeline via MCP (operational documentation, specs → code in Cursor / Claude Code). The advanced tier of post-Canvas 25 Miro.
TAM & continuous organizational innovation
For enterprise accounts where Miro is already deployed: a nearly embedded Technical Account Manager + recurring organizational innovation sessions. Continuous relationship that keeps ROI high and brings product news on time.
03. What changes for you
You ship Miro functionality ahead of your competitors. As Solution Partners we deploy custom Sidekicks and Flows that haven't gone public yet, with direct escalation to Miro's product team when your project needs it. Your hoja de ruta doesn't depend on the public release calendar, it depends on ours.
Your project doesn't get translated or delegated: the team that signs the contract is the team that works with you week to week. EMEA coverage, Spanish-language support, European timezone. The enterprise conversation weighs more than technical rollout, and that requires a consultant who understands your market, not one more case in a Texas queue.
Because Miro is just one piece of the operational stack, you work with a single partner for all of it. You don't have to coordinate four consultancies for Notion, your CRM, automations and the development pipeline via MCP to speak the same language: one hoja de ruta, one invoice, one person to escalate to when something doesn't fit. It's the integrated-partnership model leading European consultancies adopt with Miro today, scaled to your operation.
Book a free intro session so we can understand where you stand and how we can help. No strings attached.
or write to us at info@theoptimalflow.com
Miro's repositioning announced at Canvas 25 (October 2025): from collaborative whiteboard to AI-native workspace where teams work on AI together, not each one separately. Four new components. (1) Sidekicks: AI agents that live in the canvas, see what you select, and understand the context. (2) Flows: multi-step flujos where you describe a process and AI orchestrates it, picking a different model per step if needed. (3) Blueprints: define "how we work here" as a replicable system. (4) MCP: connects visual specs to Cursor / Claude Code / Lovable, what you draw becomes production-ready code with two-way sync.
AI agents that live inside Miro's canvas. They work differently from external ChatGPT: instead of copy-pasting outside your flow, the Sidekick sees what you've selected, understands the board's context, and executes tasks (summarize a brainstorm, transform interviews into a sprint plan, map AS-IS processes to TO-BE). They come built-in from the Starter plan, no additional API key required. Custom Sidekicks (verticalized to your industry or stack) are available on Enterprise via Solution Partners. The real advantage vs external ChatGPT: you don't break the visual context, and inputs/outputs live in the same place as your work.
Via the Miro MCP server (Model Context Protocol). In your IDE you type `connect miro` (or the equivalent MCP client command), authorize with your Miro account, and from that moment Cursor/Claude Code can read and write to specific boards. Typical use case: you draw system architecture or visual specs in Miro → the IDE interprets them and generates production-ready code. Two-way sync keeps specs and code aligned, if you change the board, the IDE detects the divergence. Useful for product-to-engineering traspasos without specs freezing into a PDF at the first change.
Three concrete trade-offs. Miro: largest native AI layer (Sidekicks, Flows, MCP), best for enterprise scale + connection to development pipeline, used by 99% of Fortune 100. FigJam: integrated into Figma, lighter, ideal if your product/design team already lives in Figma, but worse for non-designers and AI layer still nascent. Mural: similar to Miro 2 years ago, but losing ground in the AI productization race, its 2025-26 hoja de ruta has been more conservative. For B2B mid-market and enterprise focused on applied AI and distributed product, Miro usually wins. For teams 100% design-focused on Figma, FigJam.
Four per-user-per-month plans. Free: 3 active boards, no AI. Starter (8 USD): unlimited, AI with credits. Business (16 USD): advanced apps, advanced AI, SSO. Enterprise (negotiated): SAML, audit logs, data residency, compliance contracts, custom Sidekicks via partners. Sweet spot for 50-250 person companies: Business, includes the full native AI layer without needing Enterprise. Only upgrade to Enterprise when contractual compliance or data residency require it. Additional costs depending on usage: extra AI credits if you run out, Custom Sidekicks via Solution Partner if you need verticalization to your industry.
Seven cases with measurable ROI. (1) Discovery workshops with clients (real-time pain-point mapping). (2) AS-IS process mapping and TO-BE design. (3) Distributed retrospectives with automatic pattern analysis. (4) System architecture diagrams connected to the development pipeline via MCP. (5) Brainstorming with Sidekicks that suggest unconsidered branches. (6) Design sprints (from research to sprint plan in hours, not days). (7) Output transformation (raw interviews → prioritized action items). Companies like PepsiCo cut brief-to-launch from 3 years to 10 months using Miro as the central hub for these flujos.
Miro is the visual and AI-native collaboration platform (AI Innovation Workspace) used by 99% of the Fortune 100. As Solution Partners, we deploy Sidekicks, Flows, and MCP connection to Cursor / Claude Code to turn visual specs into production-ready code, so your operational transformation pipeline doesn't freeze into a PDF at the first change.
