Automated lead routing and nurture
Lead capture from forms and ads, qualification with scoring, assignment to sales reps and nurture sequences with AI content generation. The block that recoups investment fastest in sales teams.
Visual automation with advanced logic: auditable flows, error handling and custom APIs.
151 h
of annual non-value work saved at Stellantis & You UK
99%
cost reduction in document processing (Greyt case)
3,000+
pre-built apps + 400+ native AI integrations
350,000+
organizations using Make in 200 countries
Featured customers of Make

01. Context
Make started as Integromat, a Czech visual no-code iPaaS, and since its acquisition by Celonis in 2020 it has transformed into an AI and automation orchestration platform. The current official narrative articulates three capabilities: build (visual scenarios with routers, filters, iterators and advanced error handling), accelerate (transparent AI Agents that are built, executed and debugged inside the scenario builder) and orchestrate (Make Grid, a real-time map of the entire automation landscape of the company).
The product rests on six layers: scenario builder, 3,000+ pre-built apps, HTTP/Webhooks + Make Code App (JavaScript and Python for custom cases), AI Agents with MCP Server and Library of Agents, Maia (workflows via natural language) and Make Grid. Available model stack: OpenAI, Claude, Gemini, Vertex AI, Mistral, Hugging Face, Perplexity and ElevenLabs, more than 400 native AI integrations. Enterprise differentiator: SOC 2 Type II, SOC 3, GDPR, on-prem agents for local networks that are not exposed, SSO/SCIM and cross-cutting observability.
02. How we apply it
The applications that come up most often in our projects.
Automated lead routing and nurture
Lead capture from forms and ads, qualification with scoring, assignment to sales reps and nurture sequences with AI content generation. The block that recoups investment fastest in sales teams.
Enrichment and sync between CRM and prospecting
Gateway between Apollo, Cognism and the CRM, with automatic alerts to sales when a lead shows intent. Make's error handling avoids the silent failures that break prospecting pipelines.
Finance and back-office without code
Recurring invoicing, expense auditing with AI Agents (Celonis style: −99.7% costs), reconciliations between bank and ERP, payment processing. Changes the unit economics of small finance teams.
Omnichannel customer support triage
Automatic ticket classification, integration between Zendesk, Intercom, HubSpot and the CRM, conversational agents over the knowledge base. Reduces time-to-first-response without hiring more agents.
Multi-agent deployments with Make Grid
Design, deployment and governance of landscapes of connected AI Agents. Make's area of greatest commercial growth this year. Visibility into every agent, every app and every workflow from a single dashboard.
03. What changes for you

When we work with you, you are no longer alone with the consultancy, you have Make behind you. For you that translates into concrete things: when a critical workflow breaks or when a project scales to enterprise complexity, you have a direct channel with the Make team and a senior partner manager who joins the conversation with you. If your operation requires it, we replace the project-and-handover model with one of continuous management, centralized observability of your scenarios, constant monitoring of executions and immediate response when a workflow fails. And, since Make is a European company headquartered in Prague with an office in Munich, support arrives in your same time zone, not three days away from Anglo support.
Where we extract value from your investment fastest is in connecting Make with the rest of your stack. Make is the nervous system that connects your CRM (Attio, HubSpot, Salesforce), your knowledge base (Notion), your sales tools (Enginy, Apollo) and your internal applications. What we do differently is not stop at the scenarios: we deliver the complete orchestrated stack, with AI Agents designed on Make Grid and workflows that respect your team's processes. A Make-only partner can configure a scenario that works, but the conversation breaks when that scenario has to talk to the CRM, the knowledge base and the operational tools you already use daily.
04. Related cases
The Concrete Home
Scalable project management and coordination system for a modular housing company
Yango
Notion implementation as a centralized platform for Yango's Public Affairs department
ExpertPericial
+40
cases per day automated
Automation of expert appraisal case management with Make and AI
Book a free intro session so we can understand where you stand and how we can help. No strings attached.
or write to us at info@theoptimalflow.com