A B2B prospecting system to prepare Ahorra Fácil's expansion in Colombia
A sales operation organizes consumer brands, the companies that manage them and relevant contacts to support Ahorra Fácil's expansion in Colombia. Notion centralizes research and follow-up, with Apollo to find profiles and a Smartlead connection to reflect replies in the pipeline.
The starting point.
Commercial expansion required identifying the companies that manage consumer brands in Colombia and reaching the people responsible for the brands or sales. Because the same company or contact can fit several categories, the team needed to keep research traceable, avoid duplicate contacts and coordinate follow-up without losing track of opportunities still in progress.
How we did it.
The work was structured in Notion across three related levels: research runs for each brand, brand management companies and sales contacts. The research documents the sources and evidence used to identify the responsible company; uncertain cases are held for human review before moving forward. Apollo is used to find sales profiles and enrich the necessary contacts. An n8n workflow was prepared to coordinate research and recordkeeping, and Smartlead was connected to Notion to update follow-up when a contact replies.
What changed.
Traceable research
Each research run brings together the brand, the companies researched, the evidence consulted and the next sales step.
Validated brand management companies
The research links brands to the companies responsible for their commercial activity in Colombia and routes uncertain cases for review.
Organized contacts
Relevant profiles are linked to their company, avoiding repeated contact when a brand covers several categories.
Connected follow-up
Replies received in Smartlead are reflected in the contact's status in Notion.
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