Automated multichannel prospecting from a lead list
Every new row in Google Sheets triggers a Make flow: enrichment in Smartleads, scoring in HubSpot, multichannel sequences in Manychat, and automatic discovery call scheduling.
The starting point.
Habihub needed an outreach engine that, starting from the leads its team loaded into a spreadsheet, would send multichannel messages, follow up, and book calls on the calendar. Everything had to happen within minutes of upload, with unified reporting and no repetitive tasks, guaranteeing a consistent experience.
How we did it.
Google Sheets serves as the trigger: each new row fires a Make flow that enriches data with Smartleads, scores the lead in HubSpot, and activates the nurturing sequence. Manychat handles interactions over email and WhatsApp. The system sends emails and WhatsApp messages adapted to the lead's behavior. When interest is detected, Manychat offers time slots and confirms the discovery call in HubSpot.
What changed.
Outreach coverage
The automation covered 100% of outreach in its first month.
Message volume
Sent more than 4,000 multichannel messages.
Discovery call conversion
Scheduled discovery calls with a conversion rate above the industry standard.
Operational impact
The sales team only handles qualified meetings and can triple volume without extra hands.
“Our sales team only handles qualified meetings. The automation covered 100% of outreach from the first month and booked discovery calls with conversion above the industry standard.”
More case studies
Other teams that chose a more organized way of working.
Let's talk.
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